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Marketing Services

Publishers will benefit from a business model that assumes a collaborative approach. AtlasBooks Distribution represents our publishers’ titles to the book trade and, concurrent with this activity, our publishers can expand their own sales activity by directing marketing efforts and managing direct-to-consumer sales.

Generating demand for your books from both trade buyers and consumers is all-important in the success of your publishing venture. AtlasBooks can help you with our Marketing Services program—an array of marketing tools that are designed to reach your target audience in a cost-efficient and highly effective way. Services include:

  • Media Package

The media package includes assistance in writing a pitch letter, news release, and interview questions directed at gaining media awareness for your title. This service is a great way to make the media aware of your title through professional releases to a targeted list of media contacts print, broadcast, and internet- developed just for your promotion, provided by AtlasBooks.

For $649, AtlasBooks will create a pitch letter and news release featuring the author and title. The publisher will receive proofs of the letter and news release and will have the opportunity to make one round of revisions. Also included in the package are suggested interview questions designed to generate interest from the media.

  • Pitch Letter with Media List

We offers publishers assistance in writing a pitch letter directed at gaining media awareness for your title. This service is a great way to make the media aware of your title through a professional release to a targeted list of media contacts print, broadcast, and internet- developed just for your promotion, provided by AtlasBooks.

  • Customized Media List

You will receive a targeted list of media contacts created by AtlasBooks for distribution of your releases. This list will include all available contact information including each contact’s preferred method of communication (when available).  The list will be provided in Microsoft Excel format

  • Radio-TV Interview Report

Use this magazine to get the word out to the decision makers at more than 4,000 radio and television talk shows. Radio and television producers, hosts, and program directors nationwide read Radio-TV Interview Reports to find interesting guests who are available for their talk shows.

BookMasters will place an advertisement in this publication that will highlight the key points of your book and let the radio and television world know why viewers and listeners would benefit from the expertise that you offer.

  • Online Marketing

Promote your title to the book-buying public on AtlasBooks.com - our online retail bookstore.  By spotlighting your book or author on our online bookstore, your title will be seen by the 90,000 visitors that come to the store each month.

  • Clarion Book Review

Your experience of chasing reviews has likely been one of the most costly and frustrating aspects of book promotion.  This problem has magnified over the last five to ten years as media has consolidated, the number of review slots has dwindled, and celebrity status has become seemingly more important than content and writing ability.

Paying for a professional 400+ word critique is the best marketing value available in this industry.  Use the review in your press kit, blurb your cover and highlight it in your marketing campaigns.

  • Stu Taylor Radio Interview

BookMasters offers publishers an opportunity to promote their book on the radio through an interview with well-known radio personality Stu Taylor. Taylor is the host of two nationally syndicated radio shows and is currently on-air to 37 cities for Radio America and 27 cities for Business Talk Radio, as well as on the world wide web.

  • BookPage Advertising

AtlasBooks offers the opportunity to advertise in the BookPage, a monthly book review publication with a nationwide consumer circulation of 420,000 copies per issue. AtlasBooks is providing a limited number of publishers with this opportunity to directly reach thousands of consumers.


For more information, please click here or call 1-800-537-6727 to speak with a sales representative.